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Monthly Archives: August 2012
SEO, The Useful Beginners Guide, part 1: Understanding Google
Welcome to the first in a four-part series offering worthwhile SEO tips and advice that beginners can actually use! You can read a more in-depth introduction to the series to find out exactly what will be covered by clicking here. … Continue reading
Posted in Content Generation & Article Writing, Copy, Copywriting, Development, Marketing, Projects, Search Engine Optimisation (SEO), Social Networking / Social Media, Special Offers | Tagged content is king, Google, organic results, pay per click, PPC, relevant content, Search Engine Optimisation, search marketing, SEOSEO, The Useful Beginners Guide: An Introduction to the Series
Call us geeks; but we actually like optimizing web sites and watching them soar up through search results. It’s satisfying. That’s why I feel a bit disgruntled when I see overly-technical articles that discourage the average web site owner from … Continue reading
Posted in Content Generation & Article Writing, Search Engine Optimisation (SEO), Social Networking / Social Media | Tagged beginners guide, content, Google, how-to, indexed, Search, SEOTraffic’s Not Always a Bad Thing
You may not believe it but traffic’s not always a bad thing… In fact, traffic through your website is a great thing; something that you need to be thinking about if you want your business to get ahead. In 2011, … Continue reading
Posted in Content Generation & Article Writing, Copy, Copywriting, Marketing, Search Engine Optimisation (SEO) | Tagged online marketing, Search Engine Martketing, Search Engine Optimisation, SEOAn Introduction to eCommerce
Shopping online is a relatively new phenomenon but it has increased dramatically in the past few years. Businesses are realising that the most efficient way to sell is through their website and are seeing some great results; on average, our … Continue reading
Posted in Design, Development, eCommerce, Marketing, Mobile, Responsive Web Design | Tagged Design, development, Ecommerce, Marketing, Mobile, Responsive Web DesignWeb Design & Digital Marketing
It’s 2012. It’s time to get online. In the UK, a whopping 85% of all homes have internet access (that’s more than the number of homes paying for a TV licence!). Businesses are waking up to this fact and are … Continue reading
Posted in Content Generation & Article Writing, Copy, Copywriting, Design, Development, Marketing | Tagged Design, development, FAQ, MarketingDifference Between Copy and Content: Promotional Prose [Ad Captandum]
It’s time to dispel some myths and misconceptions from the wonderful world of worded marketing. I’m sure you’ve heard the terms ‘content writing’ and ‘copywriting’. Who hasn’t, right? Yet most people, if you really put them on the spot, couldn’t … Continue reading
Posted in Content Generation & Article Writing, Copy, Copywriting, Marketing | Tagged article marketing, content, copy, copywriting, promotional copy, tone of voiceSoLoMo: The Rise of Social-Local-Mobile Search Marketing
The world of digital marketing is awash with lingo, acronyms and jargon. (Don’t we know it?!) Well here’s another one for you: SoLoMo. It stands for Social-Local-Mobile. It’s fairly self-explanatory, really. It’s a name given to hybrid strategies that integrate … Continue reading
Posted in Marketing, Mobile, Social Networking / Social Media | Tagged Geo Location, Geo Tags, Mobile, mobile marketing, Mobile Web, So-Lo-Mo, social media, social media strategy, social networking, social networks, SoLoMo, Targeted Marketing