Google Knowledge-Based Trust Signals

Google Knowledge-Based Trust Signals

Will Google opt to rank web pages in accordance with their factual accuracy and reliability?

Digital marketing forums and blogs have something in common – they both convey personal opinions. We are endlessly reminded that you can rank higher in search engines if a website has a good amount of inbound links pointing to it. This is a reality within the SEO industry.

As a matter of fact, Google dropped backlinks from their algorithm as a test. The final result was drastically worse, so they claim.

On the contrary, we’re not here to talk about links, we’re here to focus on Knowledge-Based Trust (KBT).

Recently, Google has released a PDF document which suggests that there may be a potential twist within Search Engine Optimisation and Google’s algorithm. Web pages in the distant future may potentially be evaluated by their factual accuracy.

What is Knowledge-Based Trust you ask? Allow us to briefly explain

Google propose a completely new approach in terms of ranking websites. Their approach relies upon endogenous signals, in particular, the accuracy of factual information originating from a web page. A web page that has a limited number of false facts is considered to be more reliable and trustworthy. The facts are swiftly obtained from each and every web page by information extraction techniques commonly used to assemble knowledge bases.

Google propose a way to distinguish errors made within the extraction process from factual errors within the web page, Google refer to the trustworthiness score as Knowledge-Based Trust (KBT).

Google – Knowledge-Based Trust (KBT)

The team at Google have released further details with regards to their feasible long-term plans. Google propose the new strategy will interlink with Google’s Knowledge Vault. The Knowledge Vault is a gigantic database of factual information which Google has accumulated from the web.

Websites will be analysed via the Knowledge Vault and evaluated on their accuracy and reliability. The greater the accuracy score, the more your website will be regarded as trustworthy and reliable. Meaning to say, the greater the score your website gets, you can be sure to see healthier search rankings.

The Knowledge-Based Trust (KBT) plan could very well be the new method of measuring websites in order to rank them. Less mistakes and more legitimate facts could be accountable for how Google positions your website.

This is a good sign for vigilantly researched and factual websites or blogs.

Currently, this is merely a pitch. However, if the new proposal comes to the fore, things will unquestionably change. Websites which rely solely on links to pull in that much needed traffic will have to adjust their SEO campaign accordingly.

Are you alarmed by Google’s new proposal?

If Google’s new plan takes effect, you may become concerned about how the new alterations to SEO will have an effect on your website? Make contact with us today by sending us an email at or tweeting us @AttainDesign

Call us TODAY on 01782 710 740

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