Overall, eCommerce has reached ‘critical mass’ and is beginning to more fully realize its explosive potential. The credit crunch and ensuing recession which descended in 2008 temporarily slowed the phenomenon across the world economy. But now, in 2013, the difficult … Continue reading
Posted in Big Data, Development, eCommerce, Marketing, Mobile, Responsive Web Design, User Experience | Tagged 2013, 3d product modelling, augmented reality, big data, dual screening, Ecommerce, mcommerce, Mobile, product videos, Responsive Web Design, social media, social-local-mobile, SoLoMo, tablet, transmedia storytelling, trendsSo we’ve reached the end of the series. Hopefully, you’ve picked up some ideas as to how you can increase the conversion rate on your eCommerce store by implementing simple changes. We’ve also repeatedly returned to the idea of ‘A/B Split Testing’ (achieving a … Continue reading
Posted in eCommerce, Marketing, User Experience | Tagged conversion rates, Ecommerce, funnel, goals, metrics, online selling, optimisation, page-level, sales conversionWe’ve already covered a number of different ways to add value to your eCommerce site and convert more traffic – by presenting yourself and your products in the right way, by putting your prices and shipping costs at the right levels and … Continue reading
Posted in Content Generation & Article Writing, Design, eCommerce, Email, Marketing, Mobile, Responsive Web Design, User Experience | Tagged cart abandonment, conversion rate optimisation, CRO, customer journey, Data Capture, ecommercee, email remarketing, Forms, payment gateways, payment options, perppetual shopping carts, persistent shopping carts, usability, User Experience, user testingIn the first installment of this series, we looked at how changing the way you present your products on an eCommerce platform can greatly improve conversion rates; including the addition of good product descriptions, market-sensitive pricing and other product-level purchase drivers. But … Continue reading
Posted in Branding, Content Generation & Article Writing, Copy, Copywriting, Design, eCommerce, Marketing | Tagged augmented product, Branding, call to action, conversion rate optimisation, CRO, cross sell, customer reviews, differential value, filter, online shopping, perceived value, referential value, scommerce, Search, upsell, value propositionFor some eCommerce websites, even a small increase in the percentage of visitors that buy something can mean doubling or even tripling their revenue. In this 4-part series I’ll be describing the different perspectives required to gain a holistic view … Continue reading
Posted in Branding, Content Generation & Article Writing, Copy, Copywriting, Design, Development, eCommerce, Marketing, Search Engine Optimisation (SEO), Special Offers | Tagged back orders, conversion, delivery, Ecommerce, Marketing, pricing, product images, rates, shipping, videoWe’re proud to announce the launch of the new web site for The Hollies Farm Shop. This beautifully designed Magento eCommerce site combines user-friendly functionality and strong branding for high visual impact and memorability. The site offers a ton of information for customers, … Continue reading
Posted in Design, Development, eCommerce, Marketing, Projects, Responsive Web Design | Tagged Adaptive Layouts, development, Ecommerce, high definition, High Impact, Magento, Responsive Layouts, Tablet Devices, The Hollies Farm Shop, Web DesignThis week, we launched a brand new Magento eCommerce web site for Auto Carisma – the online store for Cargo Auto Accessories. This new venture is set to take the UK by storm, selling quality top-branded car accessories online. With … Continue reading
Posted in Design, Development, eCommerce, Marketing, Projects, Social Networking / Social Media | Tagged Branding, Ecommerce, Logo Design, Magento, Marketing, social media, social networking, Web DesignShopping online is a relatively new phenomenon but it has increased dramatically in the past few years. Businesses are realising that the most efficient way to sell is through their website and are seeing some great results; on average, our … Continue reading
Posted in Design, Development, eCommerce, Marketing, Mobile, Responsive Web Design | Tagged Design, development, Ecommerce, Marketing, Mobile, Responsive Web DesignAttain Design have launched a brand new web site for Viro Display! The simple, fun yet impactful design makes full but subtle use of the existing logo and colour scheme. While some inspiration was taken from modern, simplistic designs as … Continue reading
Posted in Design, Development, eCommerce, Marketing, Projects | Tagged Analytics, Ecommerce, Magento, our work, User Experience, User Interface, Web Design, web development