It’s important to be agile and reactive when you’re managing a brand. Consumers are incredibly ‘marketing-savvy’ and most refuse to engage in brand conversations unless the value interchange is weighted in their favour. In other words, the more perceived value … Continue reading
Posted in Branding, Content Generation & Article Writing, Design, infographics, Marketing, Social Networking / Social Media | Tagged advertising, content, context, Marketing, relevance, social mediaWhat are cookies? They are text-based files that track your internet usage. They help eCommerce website owners remember the contents of your shopping cart if you leave the site and return; they enable Google analytics to track usage; they ensure that you … Continue reading
Posted in Development, infographics, Marketing, Projects, User Experience | Tagged Analytics, cookies, regulationsDidn’t believe us when we said mobile internet access is growing fast? Didn’t believe us when we said mobile-friendliness – such as responsive design and touch optimisation – were particularly important in this country? Well here’s some data that should … Continue reading
Posted in Design, infographics, Marketing, Mobile, Responsive Web Design | Tagged Adaptive Layouts, Growth, Mobile, Mobile First, mobile internet, Mobile Phone, Mobile Web, responsive design, Responsive Web Design, Smart Phone, Statistics, web developmentWhat’s bigger than a desktop PC but fits in your pocket? Answer… the mobile web! Recently, we’ve seen a deluge of research papers and amazing statistics being released about the state of mobile Internet access; ranging from the encouraging to … Continue reading
Posted in Design, Development, infographics, Marketing, Mobile | Tagged infographic, internet access, mobile internet, Mobile Web, Responsive Web Design