1.30am, a little tipsy, my girlfriend gets 69 retweets for an obscure My Little Pony reference: “If my throat’s a little hoarse does that mean I’m Pinkie Pie? #MyLittlePony #pollen #hayfever pic.twitter.com/xHBvJ609Sj” She’s an enviable Twitter guru, but she doesn’t … Continue reading
Posted in Copy, Copywriting, Marketing, Social Networking / Social Media | Tagged retweets, social media, social networking, strategy, TwitterYou’ve probably noticed those black and white squares of jumbled pixels—reminiscent of a maze-like barcode—plastered on just about everything these days. The advent of these ‘QR codes’ (stands for Quick Response) provides us with a new method of communication. And what’s … Continue reading
Posted in Big Data, Branding, Design, Marketing, Mobile, Social Networking / Social Media, User Experience | Tagged brochures, business cards, Design, direct mail, flyers, in-store, leaflets, Marketing, Mobile, QR Codes, social media, social networkingBeing active on social networks can be time consuming. Even if you use tools like HootSuite to automate your social media presence and reduce admin, you are still spending valuable time on it. Therefore, you need to know that you’re … Continue reading
Posted in Content Generation & Article Writing, Marketing, Social Networking / Social Media | Tagged social media, social media strategy, social networksRun a Google search for “social media tips” and you’ll find plenty of useful wisdom. Most of the advice, however, only works if applied correctly and in the right context. Like trying to screw a nail in with a hammer, tools … Continue reading
Posted in Content Generation & Article Writing, Copywriting, Marketing, Social Networking / Social Media, User Experience | Tagged automatic updates, HootSuite, social media, social media tips, social networksIt’s important to be agile and reactive when you’re managing a brand. Consumers are incredibly ‘marketing-savvy’ and most refuse to engage in brand conversations unless the value interchange is weighted in their favour. In other words, the more perceived value … Continue reading
Posted in Branding, Content Generation & Article Writing, Design, infographics, Marketing, Social Networking / Social Media | Tagged advertising, content, context, Marketing, relevance, social mediaYou can’t open a newspaper, turn on the TV, log in to LinkedIn or have a conversation in the pub without being introduced to a new brand, app or product. I won’t go into the why and how: The fact … Continue reading
Posted in Big Data, Development, Marketing, Search Engine Optimisation (SEO), Social Networking / Social Media, User Experience | Tagged Analytics, big data, Google, page load speed, Search Engine Optimisation, SEO, server speed, social media, User ExperienceYou know that it’s important to have an active presence on a variety of social media networks. And you know that one of the keys to successful social media is through regular posts and fresh content. And yet logging into every platform … Continue reading
Posted in Content Generation & Article Writing, Marketing, Social Networking / Social Media | Tagged Facebook, Feed, HootSuite, LinkedIn, RSS, social media, social networks, strategy, TwitterOver the next few weeks, many people will fail to meet the New Year’s resolutions they set for themselves last month. It won’t be because the resolutions were bad or because we just didn’t care enough to see them through. … Continue reading
Posted in Branding, Content Generation & Article Writing, Design, Social Networking / Social Media | Tagged social media, social networkingAttain Design | Video Marketing Showreel Video marketing can be a relatively cost-efficient and highly effective medium to communicate with your audience. Yes… I did use the word ‘relatively’. That’s because you need to have the right perspective in order … Continue reading
Posted in Branding, Content Generation & Article Writing, Marketing, Search Engine Optimisation (SEO), Social Networking / Social Media | Tagged commercial, how-to video, infomercial, Marketing, product demo, record presentation, Search Engine Optimisation, SEO, showreel, video, viral, viral video, YouTubeSo you know you need to get an online presence or shape up the one you’ve got. You’ve searched Google and found a thousand different design agencies. What now? Who do you approach? We thought it might be helpful to offer a few pointers … Continue reading
Posted in Content Generation & Article Writing, Copy, Design, Development, Marketing, Projects, Responsive Web Design, Search Engine Optimisation (SEO), Social Networking / Social Media | Tagged codes, copy, design process, development, languages, online marketing, platforms, SEO, social media, Web Design