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Tag Archives: campaign metrics
Sales & Marketing | The Odd Couple
Valentine’s Day got me thinking about partnerships. I read online that nearly 50% of marriages are doomed to fail. The biggest reason cited? Simply ‘drifting apart’. For that reason, a rift has opened up in our industry. Two of the … Continue reading
Posted in Branding, Design, Marketing | Tagged brand management, Branding, campaign metrics, Marketing, online marketing, relationship management, strategyIntegrated Social Media: Integrating Social Networking Into Your Wider Marketing Strategy (Social Media, part 5)
So you’re on social media sites. You’ve got your accounts lined up and ready to fire content into the far corners of the web. You may even have a few nifty tools like HootSuite to help you along the way. … Continue reading
Posted in Design, Development, Marketing, Social Networking / Social Media | Tagged Activity Feeds, Aggregators, bit.ly, brand management, campaign metrics, etiquette, Facebook, Google Plus, LinkedIn, Marketing, networking, ow.ly, relationship management, short links, social media, social media strategy, social networks, strategy, Twitter, UI design, viral marketing, Web Design, web developmentMeasuring Success In Social Networking Campaigns (Social Media, part 2)
Our first installment gave you some food for thought regarding what is achievable through Social Networking: Search Marketing versus Direct Marketing. This second installment should clarify the specific metrics that are worth tracking. There are, in fact, many indicators of success that … Continue reading
Posted in Marketing, Social Networking / Social Media | Tagged brand management, campaign metrics, Facebook, LinkedIn, networking, relationship management, social media, social networks, Twitter, viral marketing, Web