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A Strategy for Success: Using Hootsuite to Manage your Social Media
You know that it’s important to have an active presence on a variety of social media networks. And you know that one of the keys to successful social media is through regular posts and fresh content. And yet logging into every platform … Continue reading
Posted in Content Generation & Article Writing, Marketing, Social Networking / Social Media | Tagged Facebook, Feed, HootSuite, LinkedIn, RSS, social media, social networks, strategy, TwitterIntegrated Social Media: Integrating Social Networking Into Your Wider Marketing Strategy (Social Media, part 5)
So you’re on social media sites. You’ve got your accounts lined up and ready to fire content into the far corners of the web. You may even have a few nifty tools like HootSuite to help you along the way. … Continue reading
Posted in Design, Development, Marketing, Social Networking / Social Media | Tagged Activity Feeds, Aggregators, bit.ly, brand management, campaign metrics, etiquette, Facebook, Google Plus, LinkedIn, Marketing, networking, ow.ly, relationship management, short links, social media, social media strategy, social networks, strategy, Twitter, UI design, viral marketing, Web Design, web developmentSocial Networking Tips & Etiquette (Social Media, part 4)
Social networking is changing the way customers and businesses interact; and the way you conduct yourself through your social networking accounts directly reflects on your brand. Here are some basic etiquette tips: Fill out your online profiles completely with information … Continue reading
Posted in Marketing, Social Networking / Social Media | Tagged etiquette, Facebook, LinkedIn, networking, social media, social networks, Twitter, viral marketingWhich Social Networks Should You Focus On? (Social Media, part 3)
Knowing which networks to target and how to manage them is crucial to running competitive and successful social media campaigns. Different networking platforms attract different audiences and demographics, each with a different set of consumer habits. The obvious considerations would … Continue reading
Posted in Marketing, Social Networking / Social Media | Tagged Facebook, Klout, LinkedIn, Marketing, networking, social media, social media strategy, social networks, Twitter, viral marketingMeasuring Success In Social Networking Campaigns (Social Media, part 2)
Our first installment gave you some food for thought regarding what is achievable through Social Networking: Search Marketing versus Direct Marketing. This second installment should clarify the specific metrics that are worth tracking. There are, in fact, many indicators of success that … Continue reading
Posted in Marketing, Social Networking / Social Media | Tagged brand management, campaign metrics, Facebook, LinkedIn, networking, relationship management, social media, social networks, Twitter, viral marketing, Web30-Minute Consultancy… For Free!!!
We’re all social beings. Marketing is a social endeavor. And what makes something social? Well, it’s the 2-way sharing of value, right? Otherwise there is no dialogue! That’s what we think, anyway. That’s why we’re offering a 30-minute telephone consultancy session for … Continue reading
Posted in Marketing, Social Networking / Social Media, Special Offers | Tagged Facebook, LinkedIn, Marketing, networking, search marketing, social media, social networks, Twitter, Web