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Tag Archives: strategy
The Last 3 Twitter Tips You Will Ever Read (Hopefully)
1.30am, a little tipsy, my girlfriend gets 69 retweets for an obscure My Little Pony reference: “If my throat’s a little hoarse does that mean I’m Pinkie Pie? #MyLittlePony #pollen #hayfever pic.twitter.com/xHBvJ609Sj” She’s an enviable Twitter guru, but she doesn’t … Continue reading
Posted in Copy, Copywriting, Marketing, Social Networking / Social Media | Tagged retweets, social media, social networking, strategy, TwitterFive Things You Probably Didn’t Think To Ask Your Web Design Agency
So you’ve been thinking a lot lately about new ways to connect with customers, get them excited about your products or services, get them interacting socially – to engage your market in a multiplicity of ways, right? Maybe you’ve stepped-up … Continue reading
Posted in Branding, Content Generation & Article Writing, Copy, Copywriting, Marketing | Tagged Branding, copywriting, Logo Design, market research, Marketing, strategy, web design agencyThe Evolution of the Buying Decision | The Zero Moment of Truth (ZMOT)
When we market, advertise and promote a brand we know that there are many different ‘touch-points’ we can focus on; those places and times when the consumer is in a position to be given some information or otherwise enticed. Traditionally … Continue reading
Posted in Big Data, Marketing, Mobile, Responsive Web Design, User Experience | Tagged dual screening, FMOT, Marketing, Mobile, SMOT, strategy, User Experience, ZMOTSales & Marketing | The Odd Couple
Valentine’s Day got me thinking about partnerships. I read online that nearly 50% of marriages are doomed to fail. The biggest reason cited? Simply ‘drifting apart’. For that reason, a rift has opened up in our industry. Two of the … Continue reading
Posted in Branding, Design, Marketing | Tagged brand management, Branding, campaign metrics, Marketing, online marketing, relationship management, strategyA Strategy for Success: Using Hootsuite to Manage your Social Media
You know that it’s important to have an active presence on a variety of social media networks. And you know that one of the keys to successful social media is through regular posts and fresh content. And yet logging into every platform … Continue reading
Posted in Content Generation & Article Writing, Marketing, Social Networking / Social Media | Tagged Facebook, Feed, HootSuite, LinkedIn, RSS, social media, social networks, strategy, TwitterEmpty13: How Will You Keep Conversation Alive in 2013?
The close of 2012 is rapidly drawing near; and marketers are already looking to the year ahead and laying foundations for their 2013 strategy. The buzz word has been ‘Empty13’: Here’s what it is and what it could mean for … Continue reading
Posted in Branding, Content Generation & Article Writing, Copywriting, Marketing, Projects | Tagged advertising, Branding, dialogue, Empty 13, market share, strategyIntegrated Social Media: Integrating Social Networking Into Your Wider Marketing Strategy (Social Media, part 5)
So you’re on social media sites. You’ve got your accounts lined up and ready to fire content into the far corners of the web. You may even have a few nifty tools like HootSuite to help you along the way. … Continue reading
Posted in Design, Development, Marketing, Social Networking / Social Media | Tagged Activity Feeds, Aggregators, bit.ly, brand management, campaign metrics, etiquette, Facebook, Google Plus, LinkedIn, Marketing, networking, ow.ly, relationship management, short links, social media, social media strategy, social networks, strategy, Twitter, UI design, viral marketing, Web Design, web developmentWhat Can Be Achieved Through Social Networking? (Social Media, Part 1)
In a broad stroke, marketers loosely divide the myriad goals of social networking into two categories: Search v Direct Marketing. The difference is quite clear, as follows: 1. Search – On the one hand, social networking can be an investment … Continue reading
Posted in Marketing, Social Networking / Social Media | Tagged Facebook, lead generation, Marketing, networking, search marketing, social media, social networks, strategy, Twitter