Mobile web browsing has exploded in the last few years. It is absolutely essential that your website is easy to browse on mobile phones and tablet devices.
A responsive website automatically knows what screen size it is being viewed on; and it adapts accordingly by resizing, re-ordering and changing content for optimal viewing, as well as implementing ‘gestures’ for taps, swipes and other touch-screen conventions.
Your website should be designed and built so that it is easy to use and logical in the way it communicates core messages. A responsive website ensures that no visitor to the website will have anything less than a perfect experience on whatever screen-size they use.
Did you know that 75% of online shopping is performed on a mobile device? Are you missing out on 75% of your market?
Google’s own Webmaster Guidelines (created for tech geeks like us) state that: “Responsive design is the recommended configuration”. In other words, they prefer responsive websites and promote them in search results accordingly.
Managing a responsive site and updating its content is also much more efficient than having to edit separate desktop and mobile sites.
Has every web designer out there caught on to responsive design techniques? We don't know, because we're too busy making sure that every single website we design is as user-friendly on a mobile or tablet as it is on a PC or laptop.
All we know is that we have made a few now (including our own) and we are pretty good at it. Poole’s Cavern in Buxton (above image) seemed to agree. Contact us to find out more.