Search engine optimisation (or SEO) is how we get your website ranked highly on Google. It's a vital part of your online marketing strategy. 75% of people only look at the first page of search results, so a high ranking is vital.
There are 2 ways to get your website ranked highly on Google - get the design right, and give it authority. Let us explain...
Google's mission is to serve up relevant and quality results to its users. It can't understand websites in the same way that humans can, so webpages need to be designed so that Google can understand what they're about - otherwise your chances of getting found in the search results are slim to non-existant.
Google friendly design is included in every site we create, giving you a head start with your online marketing from the moment your site goes live.
The other piece of the Google puzzle is to give your website authority. One of the main ways this happens is for other websites to link to it. This only really works if these websites themselves are authoritative, i.e. popular.
Imagine going to a party with Nelson Mandela. Just as some of the respect people have for him would transfer on to you if you walked in with him, so Google will rank your website more highly if big websites (like Wordpress) link to yours. This is what we do for you.
We build links to your website to give it authority, and make sure we do it safely - this is called White Hat SEO.
This ensures that your website rises in the rankings - and stays there.
Search engines have changed dramatically in the last few years. Google now shows video, images and personalisations in search results.
We keep up-to-date with all these changes, so you don't have to.