Cream of the crop
The Hollies Farm Shop & Holiday Retreat Company are based in rural Cheshire, with a variety of offerings under The Hollies brand including farm shops, restaurants, coffee shops, a gift barn, luxury forest lodges, hideaway holiday retreat and an exclusive luxury caravan park. The main site in Cheshire is fast cementing an enviable position as a high quality visitor attraction, ideally situated for country retreats.
The supplied brief for digital services included three core challenges:
- The Hollies brand offers a high quality experience in each element of customer contact, whether that be the diverse range of exquisite products in the farm shop through to the breath-taking forest lodges. The pre-existing website struggled to deliver the key message: prestige and distinction across a range of the highest quality offerings in their industry.
- The Hollies have a number of core business activities and needed to promote them all from one central website and cross-promote as much as possible. Previously, the website didn’t deliver a clear and concise user journey that efficiently directed traffic; and with all areas compromised, each business activity was being held back.
- Digital marketing was highlighted as an area where performance could be significantly improved, especially once a more visually engaging and functional web presence was achieved to coincide with an integrated campaign. Alongside building SEO best practices into the new website, ongoing SEO was seen as a crucial lynchpin to the strategy.
The Hollies team chose Attain Design as the most suitable partner to address the project challenges listed and to architect and design the new site. We highlighted the requirement for strong imagery as part of the project and began constructing the site architecture accordingly; keeping the website engaging and visual whilst strategically promoting numerous key aspects of the business.
We have since continued to work with The Hollies for many years and were recently appointed to revamp the entire the site in order to refresh the design and functionality to reflect their changing product portfolio. Throughout the relationship we placed a strong focus on generating interest, enquiries and bookings for the forest lodges as this was highlighted as a key indicator of success for the company.
We have worked with Attain Design for many years. They are responsive, adaptable and take time to understand our requirements, working with us to develop each brief as things evolve.
Mindy Cowap, Marketing Manager
Post-launch the new website had an extremely positive effect, most notably hitting a 200% increase in bookings for forest lodges.
Through our ongoing SEO work the site has experienced significant growth in visitor numbers, with 29% more organic traffic year-on-year. The website is now dominating many relevant niche areas of organic search results both locally and nationally, particularly those related to ‘forest lodges’ and ‘log cabin holidays’. As a result, the quality of organic traffic has increased greatly, resulting in more enquiries for the company’s most valuable offering.
We continue work with The Hollies for SEO, support and maintenance, ensuring that the website performs optimally and remains relevant and authoritative. We have also been commissioned to design, develop and market microsites for various separate business units.
Attain respond quickly to requests in line with changes to our business. We are very happy with them.
Mindy Cowap, Marketing Manager
Due to the success of our work with The Hollies, we have also been appointed as the digital agency for their sister company, Muckrach Country House Hotel in the Scottish Highlands.